The Live With COPD digital campaign was an expansive initiative aimed at educating and empowering COPD patients and their caregivers. At the core of the campaign is the DSE website, which offers comprehensive resources on the causes, symptoms, and management strategies for COPD. Key elements included tools like the Symptom Tracker and information on flare-ups, helping users take a proactive role in their health. Additionally, the site promotes better communication between patients and pulmonologists through resources like the Doctor Discussion Guide, while targeted ads and a dedicated Facebook page drove traffic and engagement.

This initiative focused on demystifying COPD and fostering early diagnosis and treatment. By using unbranded digital tactics, the campaign was able to connect with a wide audience, encouraging active participation and lead generation. Through thoughtful design, audience insights, and an accessible website interface, the campaign managed to strike a balance between functionality and engagement, making a meaningful impact on the COPD community.

Key Results:

• 17M+ display impressions

• 8.5M+ social impressions

• 83% website engaged user rate

• 10k+ CRM registrations in only 2 months

Silver medalist: PM360 Trailblazer Award 2024 — Unbranded Campaign