DUPIXENT set out to leverage the vibrant energy of TikTok with a standout social campaign for its Respiratory indications. Prioritizing autheticity, the campaign was designed specifically with TikTok’s unique culture in mind, so it would naturally resonate with the platform’s users. Understanding that TikTok thrives on active user engagement, the ads focused on being community-driven, seamlessly aligning with trending audio to meet user expectations.

The content skillfully balanced educational messaging about Respiratory indications with the engaging, entertaining style TikTok is known for, captivating users while delivering key information.

The result? A campaign that fit effortlessly into the TikTok ecosystem, connecting with users in a relatable, impactful way. It successfully blended education with entertainment, encouraging meaningful interaction with the brand.

Key Results:

• 35M+ Total Impressions

• 3.7M+ Total 6-second Video Views

• 94,500+ Total Clicks

• Within the first two months, the ads exceeded TikTok's healthcare vertical benchmark for video view rates (7-9%), achieving an impressive 11.2%.

Finalist: PM360 Trailblazer Award 2024 - Social Media Campaign