The DUPIXENT Asthma Awareness Month initiative redefined the narrative around moderate-to-severe asthma, shifting the focus from limitation to empowerment. Throughout May, the campaign aimed to educate patients and caregivers on the seriousness of asthma while promoting DUPIXENT as a treatment that offers new hope. Through a mix of education and empowerment, the initiative encouraged patients to take control of their asthma management, showing how DUPIXENT can transform their quality of life.

Built on the theme "It’s More Than Just Asthma," the campaign disrupted traditional asthma management approaches. Using multi-channel engagement, including social media, display ads, and emails, the campaign captured attention with isometric art and compelling data. The strategy successfully encouraged patients to reconsider their current treatment methods and inspired them to embrace proactive health changes with DUPIXENT.

Key Results:

• 54% year-over-year increase in site visits

• 57% year-over-year growth in display visits, reaching 69,000 visits

• 61% year-over-year growth in social media engagement, with 105,000 visits

• Video engagement doubled year-over-year, with 5,000 total plays

Finalist: PM360 Trailblazer Award 2024 - Consumer Website/Online Initiative

Shortlist: APEX Awards 2024 - Respiratory